Oh, the Places We'll Go

Venga pescado!  Venga pescado!  Yup, that’s right, this truck is driving around selling fish.  Direct to your door (or just passing you walking down the street).  There is a megaphone on top of the truck, a cooler in the back, and all the trucha (trout, farm raised) that you could possibly want.

This one has a bit larger variety.  He’s got fruit, snack food, soda, and…fish!  These guys drive around rural villages, blaring their inventory over the megaphone.  Considering most people have to travel 1-4 hours by bus to make it to the local market to purchase food, it’s a pretty brilliant business model.  I continue to be impressed by the entrepreneurship of the Ecuadorians.