Sustainable Tourism

Industry Bloggin’

The next installment of my posts for World Nomads.  The original can be found here, or copied below

Peru: Empowering Women Through Tourism

Women and the Impact of Tourism

Women in developing countries have it pretty tough.  Sometimes very tough.  Often viewed as 2nd-class citizens, commonly marginalized to very limited activities and privileges, some women struggle to earn even very basic rights.  One of the biggest challenges preventing women from rising to equal status is  dependence on their husbands, as men are the traditional breadwinners.  Particularly in rural communities, the only paying work available is manual labor, leaving women unable to earn even the smallest wages.  It’s an unfair cycle – no work, no money, no power, no decision making, no work, no money,…

For all the negative impacts tourism is blamed for (environmental degradation, cultural exploitation, economic dependence, etc), the empowerment of women is one of the industry’s most consistent and commendable positive influences.  Granted, many of the most common jobs for women in tourism are low-skilled, low-paying positions that may actually reinforce existing gender stereotypes.  But, when approached with cultural sensitivity and commitment to the community, responsible tourism can provide opportunities beyond some womens’ wildest dreams.

Women’s Empowerment Project in Peru

I recently visited with a phenomenal example of a women-supported tourism project in rural Peru.  The  Yanapana Foundation is a local NGO dedicated to supporting the communities along the Salkantay Trek through sustainable social programs and income-generating projects.  While the empowerment of women is not cited as part of the organization’s mission, many of its projects are focused on small business development for women-run cooperatives.

A bit of background: The Salkantay Trek is a stunning 4-6 day hike, beginning in the town of Mollepata, and culminating with a visit to Machu Picchu.  With many travelers looking for an alternative to the heavily trekked and regulated Inca Trail, the Salkantay has experienced a significant boom in recent years (and having recently finished a trip along the trek, I can personally vouch that you should absolutely choose the Salkantay over the Inca trail).  While traditionally trekked with tented camp accommodations, the Mountain Lodges of Peru (MLP) has pioneered a lodge-to-lodge version of the trek.  Before their first lodge was even built, MLP established the Yanapana Foundation, understanding that the well-being of their guests was tied directly to the well-being of the local communities.

The Impact

Ok, so what’s really happening to support women along the Salkantay?  Yanapana has helped to establish a cooperative of women weavers and garment makers.  Previously only making garments for family members, these women are now earning fair wages for creating clothing and blankets that are being sold to MLP guests and other trekkers on the Salkantay.  Yanapana has helped to create and build a women-owned and operated jam making business that supplies all of MLP’s lodges as well as local grocery stores.  Yanapana has also worked to provide language and professional training for women along the trek to assist them in obtaining jobs at MLP lodges.  Oh yeah, and then there are all the other community projects facilitated by the organization, including providing free health care to local communities, gathering clothes for children in need, cleaning up the trail, providing health services and school supplies in rural schools, and teaching sustainable farming techniques.

So this is an impressive list of projects, and surely the organization’s impact is substantial.  But what really moved me about the work of Yanapana was talking to the women who have been supported by its projects.  To look into Maria’s eyes while she tells me that her husband now treats her with respect and dignity, and that she feels empowered to be contributing to the family’s finances is a moving experience.  And to hear from Mercedes, the Yanapana Director (also a woman), that in 3 short years, they have transformed the lives of dozens of women along the Salkantay Trek, with grand plans to expand their impact, is inspiring to say the least.

This is all possible thanks to a responsible travel company who recognizes that its success is tied directly to the success of those in the communities that support it.  Whether MLP’s guests are purchasing goods made by the Yanapana cooperatives or not, simply by using MLP’s services, guests are supporting the empowerment of women and the well-being of local communities.  As a traveler, your choices of operators or hosts truly make a difference.  Do what you can to seek out providers that have a similar commitment to the people in your host communities, and if you can, give a little extra to support their work.  Your choice may have a bigger impact that you realize.

About the Author: Ted Martens

Ted’s journey into the travel and tourism industry started the summer after a two-month backpacking trip throughout Europe ignited a life-long passion for international travel. With a master’s degree in Tourism Development, Ted has focused his efforts on helping non-profit Sustainable Travel International promote responsible tourism across the globe as their Director of Outreach & Development. After working too hard for the past 5 years, he is on the road again, escaping the office for some field research… is the responsible travel movement taking seed across the globe, or not?


Industry Bloggin’

A few weeks back, I wrote a post about mixing work with play, and how I’m using this trip partially as a professional development opportunity. Well, in addition to the WTFs and the Pictures of the Week, I’m starting a new regular installment of posts, Industry Bloggin’, when my responsible tourism articles are published on the web. This week, check out the story I wrote for Sustainable Travel International’s monthly e-News about my friend Peter Shear and the great work he is doing in Ecuador. You can find the original at this link or copied below.

Featured Article: Community-based Tourism is Changing Lives in Rural Ecuador

By Ted Martens

Pucara, Intag River Valley, Ecuador – The Intag River Valley, a gorgeous and lush mountain landscape northwest of Quito, is home to one of the most bio-diverse zones in all of Ecuador (a UNESCO biodiversity “hot-spot” and deemed one of the 10 most bio-diverse ecosystems in the world, due largely to its extreme elevation change – sea level to 11,000 ft in only a couple dozen miles).  In addition to its one-of-a-kind forests, flora, and fauna, the region is also home to a wealth of valuable minerals and ores beneath its surface.  A number of mining enterprises are in pursuit of digging rights, and many locals are tempted by the short-term financial returns promised by these companies.  Without a financially viable alternative, the region is doomed to be exploited and destroyed by the mining industry.

Pucara, a small Intag community of roughly 300 residents, is confronting these challenges with the help of The Inter-American Center for the Arts, Sustainability, and Action (CASA), an NGO committed to helping rural communities realize sustainable economic development opportunities.  CASA Director Peter Shear, an American who has lived in Ecuador for over 12 years, is working closely with the Pucara community to develop viable economic alternatives to combat urban migration and unsustainable resource extraction.

While CASA’s projects span a wide range of economic development initiatives, a core component is community-based and volunteer tourism.  For over 7 years, CASA has been bringing groups of student and young-adult volunteers to the area, working side by side with the locals to build community projects and infrastructure that benefit the residents and the community at large.  Volunteers participate in “mingas”, organized project days where residents come together to work on a particular construction, farming, conservation, or other community-benefiting initiative.  Funding for minga projects comes from local sources, as well as money raised by volunteers prior to their trips.  To date, CASA volunteer tourism projects have included:

  • Building homes for residents in need (recipients of the homes were chosen by a community housing board that accepted applications and prioritized based on economic and social factors).
  • Construction of a community center for meetings, events, celebrations, weddings, etc.  The center is the largest of its kind in all of Intag, and has turned into a source of revenue for Pucara, as neighboring communities have begun renting it out.  Proceeds from this program now pay for transportation for Pucara students to attend high school in the neighboring community of Apuela (prior to this program, most kids in Pucara did not attend high school due to the prohibitive transportation costs).
  • Purchase of land and construction of community organic gardens.
  • Purchase of land and construction of community farms.  Some of the poorest residents in town have no land, and were in need of space for subsistence farming.
  • Construction of solar hot water showers for community use.
  • Construction of soccer field facilities.
  • Conservation through land purchasing, reforestation, and preservation.
  • Education through organic and agro-ecological farming instruction and testing.
  • Construction of community-based tourism facilities, including the Intag Spanish School (which employs 4 local women who otherwise would have little or no income); a trail network through the town and the protected area; and other visitor infrastructure.

This impressive list of projects, while organized and guided by CASA, was driven primarily by community initiation, participation, and democratic decision making.  The result is a community with a much richer set of resources and infrastructure for creating new economic opportunities for local residents.

One of the most lucrative opportunities that has arisen from CASA’s work in Pucara is a well organized community-based tourism infrastructure.  While initially developed primarily for the volunteers, Pucara is now well equipped and actively receiving independent travelers interested in an authentic experience interacting with rural Ecuadorian families and communities.  A rotating homestay program with 20 participating local families allows travelers the chance to live, eat, sleep, and participate in lives of the residents of Pucara for US $10 dollars per night (which includes 3 meals).  The rotating nature of the program ensures an equal distribution to families throughout the community.  The CASA-established Spanish school, the first of its kind in Intag, allows travelers to hone their language skills while supporting local women teachers, all of which are government-certified. Travelers pay US $6 per hour for private lessons.  Of course, there are always volunteer opportunities available, independently or through community mingas.  The Intag River Valley also has a wealth of activities to offer visitors, from guided or independent hikes through protected areas and native cloud forest, to natural hot springs, local markets, and agro-ecological tours.

The Intag Valley (and most of rural Ecuador) is faced with a growing number of challenges in an increasingly globalized economy.  With the majority of the younger working class fleeing traditional farming for greater financial opportunities in urban areas, Intag residents face an uncertain future.  While the proposed mining project would reverse this trend and bring short-term returns to these poor regions (local jobs, mining subsidies, etc), the long-term environmental impacts would be disastrous.  Volunteer and community tourism is one example of a successful alternative sustainable economic development model that is bringing similar benefits to the local population, allowing these communities to preserve their heritage, culture, and environment.

Interested in visiting Pucara and the Intag Valley?  Contact CASA Interamericana Director Peter Shear at info@casainteram.org, 086-849-950 (within Ecuador), www.casainteram.org

Ted Martens is STI’s former Director of Outreach. He is taking a yearlong sabbatical to explore the world and indulge his passion for learning about the latest and most innovative developments in sustainable travel. Keep in an eye out for Ted’s latest dispatches from across the globe in future editions of The Responsible Travel Report.


Mixing Work with Play

Before I even knew I wanted to work in the tourism industry, Sarah and I were planning this round-the-world journey.  It just so happens that over these past 5 years, I have immersed myself in the world of eco and sustainable tourism as a career, and conveniently, our big trip is now doubling as a professional development endeavor (can I write this trip off?!?).  Don’t worry, I’m not working too hard.

Among a few different hats that I’m wearing on the road (representative of STI, trip research for AWR, etc), I am contributing bi-monthly to the Responsible Travel Blog of World Nomads, a travel information and insurance provider.

You can find my first contribution, Trashing Ecuador, at this link, or copied below.

Dealing with waste (trash, recycling, composting) is one of the biggest issues that cities and destinations have to deal with in their pursuit of sustainable tourism. Generally speaking, it’s rare to find recycling and composting infrastructure outside of the western world. Imagine my surprise when I saw this image (Otavalo Waste Sorting Photo) walking down the streets of Otavalo, the famous market town north of Quito. Otavalo has composting?!?! Boulder, Colorado – the hyper-enviro-conscious- hippie-haven doesn’t even have city composting pick up – how can these Ecuadorians have a more progressive program than my home town? Well, they do, and it’s not just the businesses. Across town, there are separate garbage cans are labeled “Organico” and “Inorganico”, and city workers follow this dump truck help to sort any misplaced trash.

I mentioned my enthusiasm for the program to a friend who lives in the neighboring community of Cotacachi, and he quickly corrected my misconceptions. “Oh, all that organic waste just goes to the landfill. They separate it, but it gets re-mixed at the dump site.” Really?!? Why go through the trouble (and costs) of separating organic waste if it’s just going to end up in the same place? Apparently, Otavalo used to compost their organic waste. But that was under the old Mayor. The new Mayor doesn’t see the need to pay for a composting program, and so he discontinued it. The sorting infrastructure was kept in place to continue to educate the public, because at some point down the road, they might start composting again (when funds become available).

While the cities are pulling a fast one by their citizens and visitors, there are some inspiring examples of waste management in the Ecuadorian tourism industry. I just finished a short stint at the Black Sheep Inn, an eco-focused accommodation in the Quilotoa region. BSI is famous for their toilets…seriously. There hasn’t been a toilet flushed on the property since they opened their doors in 1996 – they are all composting toilets. It helps that the views from these waterless waste disposals overlooks gorgeous Andean mountains and valleys (View from the toilet). But that’s just the start of their waste management strategy.

BSI is nearly a zero-waste operation – everything consumed on the property is either recycled or reused. Guests are asked to separate their trash into plastics, metals, and paper. All food waste is either fed to the on-site animals (of course there are some black sheep) or composted for the gardens that grow food for the restaurant. Glass bottles are re-used for artwork. Grey (dirty) water is used for irrigation. BSI, in their efforts to benefit the local residents, also funded and built a community recycling center, as well as a recycling pick-up. Andres, co-owner of BSI, is known to the locals as “The King of Trash”.

Otavalo and the Black Sheep Inn have one thing in common when it comes to trash – they are both trying to educate people about the importance of proper waste management. As a responsible traveler, you have the obligation to the destinations you visit to properly deal with the trash you produce. Think about what resources you use during your travels, what you can do to minimize them, and how to properly dispose of the trash you create. Avoid excess water bottles when traveling (bring your own refillable bottle!). When you do drink out of glass or plastic, try to find recycling options, even if that means packing the empty bottle in your pack for the afternoon. Refuse unnecessary plastic bags. Seek out accommodations like BSI who are dealing with your waste responsibly. You get the idea – the less trash you create, the more the destination benefits.

Written by Ted Martens

- – - – - -

Ted’s journey into the travel and tourism industry started the summer after a two-month backpacking trip throughout Europe ignited a life-long passion for international travel.  With a master’s degree in Tourism Development, Ted has focused his efforts on helping non-profit Sustainable Travel International promote responsible tourism across the globe as their Director of Outreach & Development. After working too hard for the past 5 years, he is on the road again, escaping the office for some field research… is the responsible travel movement taking seed across the globe, or not?


The Ecuadorian from Vermont

Ok, he´s not officially an Ecuadorian citizen yet, but that´s where his heart is. Meet Peter Shear, non-profit founder, father to two beautiful Ecuadorian girls, University of Michigan alumnus, and one of the most generous, genuine, and kind people I have ever met. Originally from Vermont, Peter has spent the better part of the past 14 years living in northern Ecuador, raising his family, and helping rural communities through his non-profit, the Inter-American Center for the Arts, Sustainability, and Action (CASA).

I first met Peter in Colorado in spring, 2008. Among his many different hats, Peter is the in-country director for a volunteer tour operator in Boulder, which brings him through town once a year. After hearing about the community development and tourism projects he´s been orchestrating in rural Ecuador, I knew a visit would be part of our RTW itinerary. It turned out to be way more than just a stop along the way.

Our first two weeks in Ecuador were spent under Peter´s wing, getting the behind-the-scenes stories about the successes and challenges of organizing a wide variety of community-driven economic projects. I was quite literally blown away by all he has accomplished. Have a look:

The Inter-American Center for the Arts, Sustainability, and Action is committed to helping rural communities realize sustainable economic development opportunities (or in non-jargon, helping poor people earn decent livings in ways that are good for their communities and regions). While CASA’s projects span a wide range of economic development initiatives, a core component is community-based and volunteer tourism.  For over 7 years, CASA has been bringing groups of student and young-adult volunteers to the area, working side by side with the locals to build community projects and infrastructure that benefit the residents and the environment.  Volunteers participate in “mingas”, organized project days where residents come together to work on a particular construction, farming, conservation, or other community-benefiting initiative.  Funding for minga projects comes from local sources, as well as money raised by volunteers prior to their trips.  To date, CASA volunteer tourism projects in a single community, Pucara, have included:

  • Building homes for residents in need (recipients of the homes were chosen by a community housing board that accepted applications and prioritized based on economic and social factors).

  • Construction of a community center for meetings, events, celebrations, weddings, etc.  The center is the largest of its kind in all of the region, and has turned into a source of revenue for Pucara, as neighboring communities have begun renting it out.  Proceeds from this program now pay for transportation for Pucara students to attend high school in the neighboring community of Apuela (prior to this program, most kids in Pucara did not attend high school due to the prohibitive transportation costs).

  • Purchase of land and construction of community organic gardens.

  • Purchase of land and construction of community farms.  Some of the poorest residents in town have no land, and were in need of space for subsistence farming.

  • Construction of solar hot water showers for community use.

  • Construction of soccer field facilities.

  • Conservation through land purchasing, reforestation, and preservation.

  • Education through organic and agro-ecological farming instruction and testing.

This impressive list of projects, while organized and guided by Peter and CASA, was driven primarily by community initiation, participation, and democratic decision making.  The result is a community with a much richer set of resources and infrastructure for creating new economic opportunities for local residents.

One of the most lucrative opportunities that has arisen from CASA’s work in Pucara is a well organized community-based tourism infrastructure, which we had the pleasure of participating in. While initially developed primarily for the volunteers, Pucara is now well equipped and actively receiving independent travelers interested in an authentic experience interacting with rural Ecuadorian families and communities.  A rotating homestay program with 20 participating local families allows travelers the chance to live, eat, sleep, and participate in lives of the residents of Pucara for US$10 dollars per night (which includes 3 meals).  The rotating nature of the program ensures an equal distribution to families throughout the community.  The CASA-established Spanish school, the first of its kind in the region, allows travelers to hone their language skills while supporting local women teachers, all of which are government-certified. Of course, there are always volunteer opportunities available, independently or through community mingas.

Impressive, right? What’s more impressive is that Pucara is only one of 5 communities across the northern Andes that Peter is working with, and each has its own set of projects, resources, accomplishments, challenges, and approach to community tourism (we were able to visit 4 of these communities with Peter).

Peter is very humble about the achievements of CASA, and while he´s pleased with the progress of the communities, in his mind they´ve just begun.  The list of potential projects grows weekly, and there are always bumps in the road to smooth out.  But Peter is excited about what the future holds.  The grand vision is to connect his work in each community through a multi-day community-to-community trek (think of Peru’s Inca Trail leading to Machu Picchu, only instead of camping near ruins, trekkers will stay with families in CASA communities along the route). Starting atop a glaciated volcano near the community of La Chimba, the 12 day trek will lead visitors through native forests, along active volcanoes and around alpine lakes, through the famous market town of Otavalo, and then descend into the cloud forest before culminating at a set of hot springs near Pucara. The Inti Chakinan Trail (or Sun Trail, in the local Kichwa language), as they’ve named it, will be hosting its first through-hiking guests this January. Want to go? I do.

It’s now been well over a month since our time with Peter in northern Ecuador, and one of the most significant lasting impressions is the motivation behind his dedication – the well-being of the people of the CASA communities. Peter’s work is selfless, genuine, and fully engaged with the people in these pueblos. Peter is no longer an outsider, a gringo, to the people of Pucara, Morochos, Peribuela, Pijal and La Chimba. He is an accepted, trusted, and appreciated member of their community. And when you’re visiting rural communities in a foreign culture, there’s nothing like a local to show you around.


The Black Sheep Inn

I love this place! Owned by an American couple that has been living here and running the Inn since, 1996, this special place is way-off the beaten track but they certainly reward you once you get here. After 8 hours on two different buses, we were happily walking up the driveway and were warmly welcomed by Andres and his partner Michelle.

Ted was aware of this place because of his work with Sustainable Travel International. The Black Sheep Inn is one of their members and they have also been honored repeatedly in the travel industry for their commitment to the environment and the local community. I’ll let Ted write more about their initiatives and accomplishments in another post, but know that they’ve gone over the top (in a good way) with everything from composting toilets to solar-powered water pumps.

On the property there are:

  • Accommodations for up to 35 people – including a dormitory-style bunkhouse, private doubles with shared baths as well private rooms with private baths.
  • A beautiful guest house where we eat delicious vegetarian, family-style meals and where you can check your email, read a book and/or get a (free!) cup of tea or organic coffee at any time (from the Intag coffee cooperative, no less!)
  • An incredible yoga room with everything you may need (Suz and Jay, you HAVE to come here!)
  • A “weight room” with cleverly hand-made weights and equipment
  • A sauna and hot pool. The heat emitted from the sauna heats the water in the pool. It’s not a proper jacuzzi, but it made our day and kept us warm enough!
  • As well as many fun extras like a volleyball court, darts, a zip line, a water slide and a frisbee golf course!

We’ve also had the pleasure to meet other travelers from around the world. Last night we had dinner with an Ecuadorian woman and her young daughter; a couple from the Czech republic; an American ex-pat and his girlfriend who is originally from Taiwan but has been living in Ecuador for 20+ years; a American guy from San Diego traveling alone and two women from San Francisco. What a treat! Today we went hiking with the guy from San Diego and the women from San Francisco – amazing pictures and details from that hike to come!

Andres and Michelle have thought of everything and know how to cater to a Western tourists needs and desires – as they are gringos themselves! Though we loved our community homestay experiences these past couple weeks, it’s a welcomed treat to have a few over-the-top extras in our life these next few days. In fact, we just changed our two-night reservation to 3 nights. Needless to say, I’m thrilled.


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